Tuesday, June 10, 2014

L'Oreal Superior Preference Mousse Absolue


Anyone who colors their own hair most like yearns for a re-usable system of hair color delivery. Who hasn't colored their hair and then after the fact - sometimes the next day - noticed a spot of gray still peeking out, or a root that was missed? Oh, if only I had been able to save a little of the hair color solution to touch it up! I have never been brave enough to defy the package warning which admonishes you to throw out any unused mixture lest the container burst. The bottom line is if you miss a spot, you have to open a new package and mix a little color to fix it. But who buys multiple packages at a time? It's always been a bit of an issue.

Well, at last the dream of reusable hair color is a reality!

I was really excited to try this new product for the above reasons. I don't often have a missed spot, but it does happen occasionally. The product container design looks like the color and developer are housed in separate areas within, and mixed when the sprayer is activated. It comes out of the can in mousse form, which is then massaged into the roots and hair with gloved fingers. It is an ingenious method of delivery, partly because it sidesteps the whole drip problem of some hair colors. The canister is shipped with a regular cap which is swapped out for the spray nozzle for dispensing and can be replaced for storage. It is nice since if you just want to touch up one area or roots, you can dispense only what you need and keep the rest on hand for later.

So how about the color performance? The store where I purchased my Mousse Absolue did not have as deep a color selection as other L'Oreal products, but I was able to find a shade a little darker than what I usually use. The color delivered the usual L'Oreal quality, and comes with a large tube of after color conditioner. There's a reason that L'Oreal dominates the world of hair color, and innovations like this one are one reason. The only complaint I have with this wonderful product is that it  retailed around $15 - pricey compared to the sale price you can find for my other long time standby - Revlon Colorsilk, which can be had for a s little as 2 for $6. I could always open two boxes for the price of one Mousse, but this new hair color has a lot of glamour and slick new appeal.

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